WHY WINNERS WIN

Alyce Cornyn-Selby, whose ground-breaking research on American attitudes
and behaviors has taken her across the U.S., now investigates the often 
surprising world of the winner.

Why Winners Win is about:

• 6 things winners have
• 3 things they don't seem to have
• The Unwritten American Constitution
• People that winners avoid and why
• Failure 101: Jack's class
• The role of attitude in winning:
• How important is it, anyway?
• What if I just don't feel like it today?
• The Bottom Line: What's It Gonna Take?
• Seductive power of a name
• The First Rule of Holes

Here is: USING FEAR BY NOT TALKING YOURSELF OUT OF IT; 
how to keep winning when the rules keep changing; being a success even 
when you don't feel like it..
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